Ignore these 4 cover letters tips!



1. Failing to address the letter to the specific name of the recipient.

If you get the name of the recruiter or the department’s director, of course you should use their names. But if you don’t know the name of the person, then you should not make that up. Can you imagine the recruiter receiving a letter with a different name? “Dear Sir/Madam” is not as bad as some HR advisors portrait. You can also use the name of the company. For instance, if you are applying to a Google position you can write: “Dear Google team”.


2. Never say: “My skills and experience are an excellent fit for this position”

Why not? As long as you can validate this there is nothing bad in writing it in a cover letter. Although it sounds a little bit cliché, if the validation is supported by real and impressive achievement then the recruiter will forget about that. Don’t be afraid to start your cover letter like this. You have to start it somehow. Just make sure the content is valuable and useful to showcase your skills and professional fit to the company and position.


3. Overusing “I”

The cover letter is about you! It’s not about the company, it’s about you! So don’t be afraid to tell them about you. Use the “I” as much as you can because you have the leading role in this movie. They want to get to know you as much as they can, and at the end of reading your cover letter, recruiters will create your profile in their minds. Therefore give them enough information and the right information so they can build that image the better way possible.


4. Leaving the ball in the employer’s court.

You have done your part! You have applied to a position and now it’s their turn to get back to you. Of course we all know most of the times they don’t. You can follow-up on your application for sure but companies are not above you. Applicants have their value and they should not beg for a job. Companies don’t want that and you will not want that for you too. You need that job as much as that company needs you.



The perks of working in a start-up company

  • Learning Environment: Everybody is there to make mistakes and learn. Do it as much as you can.
  • Loyalty is the key: A closer leadership bring more loyalty within employees and employers.
  • Be prepared for change: Every day has a different flavor, take the best out of it.
  • Believe in the concept: Feel the company as your own and believe in its end goal.
  • More responsibility: You are not just another employee, you can make a difference.

Impressive Resumes

When you apply for start-ups you have to make sure your resume and cover letter reflects the spirit and the needs of a start-up company. Also in an interview for a start-up you have to show different skills and provide examples that can be linked with a start-up reality. Here are some of the main characteristics of a start-up company to take in consideration in the application process.

  • Choose wisely

    First of all you need to study the market and see which kind of start-up you want to be part of. There are thousands of start-ups starting every day. Most of them fail to succeed. Do your research and make sure you get involved in a successful project or one you can take the best out of the experience.

  • Long hours

    If you are expecting to have a great work-balance life, forget it. But it will not be imposed to you. You’ll choose to work long hours. This is the precious thing of working in a start-up: you get really involved and you feel you own the company. Your work becomes your life, in a good sense: you make friends there, you laugh all day, you go to bed with a mission-accomplished feeling. If this isn’t happening, then you are probably in the wrong company.

  • Get your hands dirty

    With the long hours comes the flexibility of your position in the company. The business is starting, everything involves a big risk. Get ready for change and to adapt yourself. You can have a job description but you’ll probably do a lot more than what you are “supposed” to do. And you’ll do it gladly!

  • Horizontal leadership

    Don’t expect to a have a boss in the formal sense of the word. You’ll find a much more horizontal leadership where you can take part on important decisions. Your voice will be heard. These can work for some people but not for always. Some people are leaders and some are followers and there are space for everybody. In fact, one wouldn’t exist without the other.


And at the end you will start to think about your own start-up! Are you an entrepreneur? Then start your business or join a start-up company.


Personal Brand: What is it and what it’s not?


Your Personal Brand is not…

Your Personal Brand is/are…

…your degree…your work experience

…your former employers

…your master’s thesis

…your job titles

…your duties and tasks

…your years of experience

…your personal voice…your story

…your ups and downs

…your personality

…your relationships

…your dreams

…what you love to do

Have this is mind while applying for a job and when you write your resume and your cover letter. They should address your Personal Brand, besides the standard information required. You know what you are capable of doing and what you imagine yourself doing (if you don’t, take 1 hour to think and write about it). Imagine you have had only one experience as a Marketing Assistant. That cannot mean you’ll be a Marketing Assistant for the rest of your life. We are capable of doing so many things but sometime we hide our own talents.

We’re not saying all companies work like this (we wish they would) and this article goes to all people: job applicants, employees, employers… If one takes a step, other will follow.


Top 10 Advices to Improve your LinkedIn Profile


1. Grow your network

LinkedIn was made for you to connect professionally. So there is no use on having a profile there if you don’t have more than 200 connections. Get connected with your coworkers, former employers, friends, relatives, classmates and people you meet briefly in a social event. Growing your connections will increase the possibility of getting in touch with more people hence increasing your chances on getting a new job.

2. Complete your profile

Having a complete profile will define if you get credibility or not when a possible recruiter view your profile. Therefore make an effort to complete your profile 100% and make it public.  This will also help people to find you in the search engines.

3. Get recommendations and recommend others

Getting recommendations on LinkedIn is one of the most important assets you can have. Future employers can immediately have a feedback on your professional skills and where they come from. Giving recommendations says a lot about you too. So chose the ones you want to make because they also work as an invitation for them to recommend you back.

4. Learn LinkedIn Etiquette

Read LinkedIn rules very carefully otherwise you can be blocked to invite people. Losing your capability of inviting people can harm your LinkedIn reputation. You should get connections but if you try to invite a lot of people, they can report you. When reported you can only invite people if you know their personal e-mail address.

5. Send personalized invitations

When you invite people you know or people you would like to know you should address a personalized invitation. Especially if you are inviting someone that can give you a job. Send a message stating why you are inviting them to be part of your network. If you don’t do that you increase your chances of getting reported.

6. Comment and post questions

Once you start posting and commenting on other’s posts your profile views will increase radically. They can harm you and much as they can do you good. Be wise while choosing your words and expressing your opinions but they will attract the companies aligned with your view.

7. Update your status regularly

Share ideas, thoughts, inspirational quotes, humorous pictures, etc. They will grow your network. Just like in Facebook, let people know what you’re thinking about and what you are up to.

8. Join LinkedIn Groups

Groups on LinkedIn are a great source of knowledge and connections, especially Job Groups. By requesting to join them you can then discuss issues and answer question that may help you to get some strategic connections.

9. Use the LinkedIn search wisely

You can use the search engine of LinkedIn to look up and connect with people or recruiters. Use Advanced Search and be specific about what kind of companies or roles you are looking for. Target them, look them up and send them a personalized invitation.

10. Upload a professional photo

Uploading a professional photo of yourself can improve your Profile views and credibility. It sounds odd to say that because you usually read about not include a photo in your resume. But on LinkedIn without a photo your profile looks robotic and because it is a social network you should have a face on it!